Strategic Studies For Endowment Services Business Development Of Guangxi Taihe Investment Co., Ltd.

With the deepens of aging in society of China, the number of the aged service industry of enterprises increases, the huge investment for service industry, long payback period of investment, single profit model, industry convergence and other factors which lead the industry enterprises to unknown risks and competition. To be successfully invest in endowment services in industry of defected industry standards, homogeneity of the products, heavy investment risk, enterprise strategy is a urgent problem. Since the retirement service industry is a new industry in China, existing institutions is hard to meet the needs of endowment service, with the growing on the elderly population. The great demand for project funding of investment retirement service industry, long period of investment recovery, large resource occupancy and high operation risk decide the importance of the enterprise’s strategic management. To provide service products for a enterprises, due to differences in economic conditions, ideas, interests and other aspects of the population, the subdivision of different enterprises have different requirements and resources, there is a close relationship between the endowment service and medical, tourism, education, health care and other industries and the industry chain enterprises, these characteristics determine that the enterprise development and the choice of competition strategy.The research object is basing on the management development strategy of endowment service industry of Guangxi TAME Investment Co. Ltd, making an analysis when the enterprises are facing political, economic, social, technical and competitive environment of the industry through a large number of data collection, visiting the representative endowment industry project of Guangxi area inside and outside, using induction literature, investigation method, comparative analysis method, using PEST analysis model,"baud five powers model theory", SWOT and other tools. This paper match the internal strength, weakness and external opportunities, threats and obtains the feasible alternative strategy on the basis of the analysis, which has practical guiding significance to TAIHE Company, the industry business model proposed has certain innovation and a certain exemplary role On the development of the industry.Through this study, from a certain level we can see the problem in Guangxi TAIHE Investment Co. Ltd is the same to other relates to the aged service industry enterprises prevail. The development potential of the old service industry is great, in the face of "silver economy" development opportunities, with the lack of standards and not standardized in the development of the market, increasingly competition, enterprises can occupy a good position in a high risk but good prospects of the development of health care industry by according to its own resources, from a practical point of view, according different advantages and shortcomings of strategic theory, selecting suitable development strategy for enterprise, arranging strategic advance. I hope this article will have a certain theoretical guidance and reference significance on the enterprises of endowment service industry in our country.