Cd Press The Development Of Strategic Analysis

In this paper, ChengDian Publishing the present situation, a strategic management theory based on knowledge, the adoption of enterprise strategy formulation of some analysis methods and techniques of the external environment opportunities and threats and internal environment of the advantages and disadvantages of, the future for the CHENGDIAN Publishing years in developing a strategic direction to do some exploration of the ChengDian publishing vision and long-term goals, develop a strategic analysis of thought, and proposed the development of the strategic direction of the two, namely: the strategic direction of the traditional book publishing and digital publishing strategic direction.Introduced the main contents of this article the background, meaning, theory and methods and analysis of ideas; China's publishing industry briefing gives an overview on the situation of Book Publishing, University Press The development, electronic information publishing books situation, the development trend of digital publishing presentations and the development of other University Press Introduction and Reference, the purpose is to understand the external environmental characteristics of ChengDian publishing, and pave the way for later analysis of the external environment; ChengDian Publishing thinking vision and mission, as businesses vision and mission statements in the development strategy has a good guidance and unity of thought and values Press the role of employees, so both were analyzed; Press analysis of the external environment, the main introduction to China's macro-publishing environment; Using E...