Study On Team Building Of Retail Chain Corporation Based On Enterprise Culture

In recent years, as China’s retail business speeds up the pace of opening to theoutside world, domestic and international retail giants have sped up the steps ofdevelopment, the competition between them is no longer in scale and price, butcompetition evolution for the core competitive ability. But excellent enterprise cultureand team building are important factors to maintain competitive advantage. Under theserious situation of the current increasingly fierce competition in the retail industry,the retail enterprises in our country especially chain retail enterprises andtransnational retail giant, there is still a big gap between domestic and internationalretail giants. How to catch up with transnational retail giants and become giantmultinational retail enterprises is an urgent problem. This paper analyzes theoryfoundation, present situation and relative strategies of the chain retail enterprisesculture and team building. Moreover the paper analyzes the research ofWAL-MART’s corporate culture and team building, from which we can find themethods of building efficient chain retail enterprises.