Alibaba Enterprise Culture Construction Case Analysis

As the arrival of the21st century, the research and construction ofcorporate culture are concerns both in China and in the world. All of Chinese enterpriseshave a dream-to become the century-old shop. It is not easy to keep enterpriseslong-term developing. The key to sustainable development is to establish their owncultural ideas with the local characteristics. This paper in total divided into sevensections, the research mainly expression the enterprise culture to the modern enterprisedevelopment and growth plays a decisive role, and it has become the core of enhancingcompetitiveness of internet enterprises. Many enterprises of our country lacks its ownunique corporate culture values. Based on this,this paper to the Alibaba model as anexample. Give the same industry, the enterprise culture construction inspirationsystematically analyzes and researches.