Research On The Development Of Family Enterprises From The Perspective Of Corporate Culture

In today’s knowledge economy era dominated by finance,technology and information technology,the prosperity of enterprises depends on management,while the competition focus of management is culture.Enterprise culture is the motive force for the sustainable development of family enterprises.In order to make family enterprises grow steadily,adapt to the needs of social development and keep pace with the development of the times,we need to pay more attention to and study the improvement of the management level of family enterprises in our country,pay more attention to the construction of family enterprise culture,establish an enterprise culture that adapts to and promotes the development of enterprises,and excavate the hidden enterprise.The strong motive force of the industry to promote the sustainable development of enterprises.Starting with the definition of corporate culture and the function of corporate culture,this paper expounds the current situation of the research on corporate culture at home and abroad.By using Danison’s corporate culture model,this paper analyses the matching degree of corporate culture and corporate strategy,the adaptability of corporate culture and corporate management,the integration degree of corporate culture and corporate system,and the consistency of corporate culture and employees’ behavior.Through Danison’s corporate culture model,the mission,adaptability,participation and consistency of Aokang’s corporate culture are thoroughly analyzed.The problems existing in the process of Aokang’s corporate culture construction are diagnosed and evaluated.The conflicting characteristics of corporate culture in the process of enterprise development are revealed,which provides a reference for how to diagnose and evaluate the construction of family enterprise culture,and how to construct it.The family business culture promotes the sustainable development of family business and puts forward the strategy analysis.From the evaluation and diagnosis of the Danison Culture Model of Aokang Enterprise,we can see that enterprises must balance and coordinate when shaping corporate culture,so as to avoid the occurrence and continuous deterioration of internal contradictions.The key point is that enterprises must fully recognize their own business development status and strategic objectives,strengthen or weaken the relevant characteristics of corporate culture in light of the actual situation of enterprises,or adopt effective strategies to promote and influence each other,so as to form a synergy,so as to ensure the lasting vitality of corporate culture and ensure the sustainable and stable development of enterprises.The successful experience of the coordinated and integrated development of Aokang corporate culture and enterprise development provides a good reference for how to build an excellent corporate culture for our family enterprises.From the case analysis of Aokang’s corporate culture,we can also see that Aokang’s corporate culture innovation,leadership culture innovation,management culture innovation and humanistic culture innovation provide a strong energy for the sustainable development of enterprises.It enlightens us that only by establishing an enterprise culture that adapts to the development of enterprises,can the core values of enterprises be formed and deeply rooted in the hearts of the people,can we mobilize fundamentally.Enthusiasm of workers,enhance the sense of belonging and cohesion of employees.Only when employees regard the enterprise as their home,the cohesion of the enterprise will continue to rise,and the core competitiveness of the enterprise will promote the sustainable and stable development of the enterprise.