Gansu Zhirentongji Professional Pharmacy Chain Co Development Strategy Research

Enterprise development strategy is the major guarantee of improving enterprise competitiveness effectively and allocating various resources properly. In the chain pharmacy industry, enterprise development strategy is mainly embodied as service differentiation, concentration on consumers of a certain kind and product parity.As the chain-orientation became popular, pharmaceutical retail turned into an emerging industry and gain a rapid development. Due to the national price limitation and the issue of Good Supplying Practice (GSP), the fierce market competition make the pharmaceutical retail industry enter a meager profit time. This dissertation is aimed at seeking effective strategic development ideas to promote the business growth and to solve the crucial problems for Gansu Zhirentongji Professional Pharmacy Chain Co., Ltd, and proposing a revised strategy by organizing related domestic literature systematically and analyzing the industry’s outlook comprehensively.Based on external environment analysis of Gansu Zhirentongji Professional Pharmacy Chain Co., Ltd and the field investigation of competition of pharmaceutical chain industry in Gansu province, the dissertation assesses of strategic external environment foremost. Furthermore, based on the internal environment analysis for the resources and capabilities, the advantages and disadvantages of the company are clarified. In the next, the dissertation grades the influencing factors of the company by external and internal factor evaluation matrix, and presents effective strategy sets. In the last place, the dissertation formulates the strategies of the whole company and each business unit by SWOT matrix, to modify the strategic target system and to put forward implementation steps.