The Construction And Development Of The Self-Brand Of Chain Pharmacy Stores In China

Nowadays, the chain business is the worldwide advanced commercial management form; it is also the main direction of the reform and structure adjustment of our country's merchandising business. The chain pharmacy stores are found in domestic market rapidly in recent years. The chain pharmacy store mode has bright prospects for development in our country.But, because it is lack of management and supervision in our country's drugs merchandising business market, the price battle is increasing fierce in recent years among the pharmacy stores. It leads causes profit space of medicine sales market is compressed largely, and the chain pharmacy stores live in a difficult condition. Therefore, it is a highly effective measure to build the self-brand of a chain pharmacy store to overcome the bad situation and expand itself.Self-brand strategy can bring high profit to the chain pharmacy store, can promote the core competitive ability of chain pharmacy stores, can distinct the characters of products in the store, so the self-brand means great to the enterprises of chain pharmacy stores. But it is not that all chain pharmacies stores can build its self-brand because it need higher request. It could take the chain pharmacy stores great disadvantageous consequences with incorrect management. At present, that question has appeared in the filed of chain pharmacy stores in China. Therefore, how do the chain pharmacy stores appraise themselves correctly and how to solve the problem are the most urgent for the sales chain of pharmacy at present.In the first part of this article, the concept of "self-brand" is put forward by market analysis to the present China medicine market. In the second part, the motivations of domestic chain pharmacy stores to build the self-brand are analyzed by SWOT method. Then the market impetus factors of chain pharmacy stores' self-brand are studied to find the pathway of developing the self-brand strategy of our country's chain pharmacy stores. Finally the problems which appear in chain pharmacy stores of our country at present are analyzed to propose a suitable plan.