Feicheng Mining Group Taishan Aluminum Company Aluminum Timber Processing And Marketing Research

Marketing is one of the important functions of the management of aluminumindustry.Under the background of rapid development of world economy globalization,and continuous development of Chinese socialist market economy, the marketcompetition becomes more and more intense, and marketing has been more and morepaid attention to by enterprises. At present, the aluminum products possess a goodfoundation and good environment for development as well as face the continuouschanging market environment and deep-seated contradictions and problems. There aremany problems exist in the development, such as labor costs rising butcompetitiveness of enterprises declining; capacity disorderly expanding leads tosupply exceeding demand but meager profit of overall industry gains. The industryhas a weak independent R&D capability and the product type’s lack of systematicand other outstanding problems. This thesis tries to analysis the present managementof aluminum marketing that exists in our aluminum enterprises and find out theproblems and deficiencies. On the basis of studying the development trend ofmarketing management of enterprises producing aluminum products both in andabroad, this thesis proposes the feasible pertinence measures combined with themarketing situation of aluminum products and status of Feicheng mining groupCo.,Ltd Taishan aluminum company. The thesis points out that Taishan aluminumcompany should change views from production to marketing as quickly as possible.We should take marketing as the centre and transform the aluminum marketingprocess. We should carry out total quality management and improve the quality ofaluminum products. We should implement service marketing vigorously and take theservice satisfaction as the highest pursuit goal of service marketing. We should applycustomer relationship management tools to consolidate and develop the strategiccustomers and increase market share. Through these measures, we could promotealuminum industrial enterprises to adapt to the marketing economic environment, andstrengthen marketing management, and accelerate to solve deep-seated contradictionsand problems of the aluminum industry enterprises, and improve enterprisemanagement level and enhance the core competitiveness of enterprises, to realize thesustainable development of the enterprises.