| The world has already entered the 21st century and the entry into WTO of China, for the Chinese enterprises, the opportunity and challenge,the success and failure have coexisted. Along with our country market economy's internationalization, the competition between enterprises is more and more furious, which will make the enterprise facing with more profound survival and development crisis.Qinghai Qiaotou Aluminum & Electric Power Co., Ltd. was established in April 2002, and its predecessor was the Qinghai Qiaotou Power Plant, which was found in 1956 and had a history of 50 years. The company has reformed from the sole electricity form into an aluminium and electric coordinated enterprise of electricity,aluminium,positive pole products of carbon element. Because the enterprise's products - - the Remelt Secondary Ingot is the visible product, and the connection of the domestic aluminum ingot market and the international non-ferrous metal market is extremely close, the sale of products becomes the key point of finally realizing the most profit of the enterprise.This paper mainly makes good use of the management theory, the marketing theory, the sell management theory as well the encouragement theory.etc , and it adopts the problem guide method,the analysis of SWOT,the market research method unified with the qualitative quota to analyze current abroad and domestic and managerial situations of Qinghai Qiaotou Aluminum & Electric Power Co., Ltd.. According to the characteristics of aluminum ingot product market, the paper combines the specific characteristics of Qinghai Qiaotou Aluminum & Electric Power Co., Ltd.. and researches and selects the company's sale management to seek a new sale management project. The paper provides sale management projects of building marketing agency suited to market requirement, equipping with high-quality marketing staff , Strengthening performance management for sales staff , futures hedging and adding value , marketing services .Finally, this paper proposes some implementary managerial proposition tothe Qinghai Qiaotou Aluminum & Electric Power Co., Ltd..This paper has referred a great deal of literatures and the latest information datas, according to deeply analyze and research the company, and points out the present problems and proposes the necessity of enhancing sale management, especially to analyze problems in the sale management , and provides the specific measures to solve the problem.. This paper aims at enchancing the enterprise's sale managerial level and economic profit. |
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