A Business Plan Of ZT Securities Company’s Internet Finance Project

The modern information as represented by the Internet technology has profoundlychanged the way of all aspects of people’s life. In the past decade, Internet has had adisruptive effect on publications, video and audio entertainment, retail and other industries. Italso has produced a variety of new experiences and business models, and has had a greatimpact on the original enterprise. As the development of mobile payments, social networks,search engines and the development of cloud computing, financial service is most likely to besubversion by internet.Since2013, especially after Yu’e bao has been published, which is the launch ofAlibaba.com Corporation and Tianhong Asset Management, internet finance (includingsecurities) has become a hot topic in financial sector and the scientific community，and it hasset off a tide of theoretical study and practical exploration. This is not only because themacroscopic background which are Chinese economic transition and financial reformdeepening, but also benefited from financial innovation which is speed up the tradeopportunities. Moreover, it is closely related to the innovations in capital market in recentyears. Internet financial model as a combination of modern information technology andfinancial products, which is relied on the powerful internet data collection, processing anddata mining, can greatly reduce the cost of financial market transactions and increase thetransaction efficiency. It is bound to cause great innovations in financial industry. The birth ofinternet finance which is a revolutionary financial model denotes great opportunities andchallenges. The way to seize the opportunity and to change the competitive situation is animportant subject in all the traditional finance enterprises and the opportunity to achieve aleap-forward development.This essay is based on the definitions and characteristics of internet finance, and figuresout the effects of internet finance on securities companies and industry by comparing thedifferences between internet financial services and traditional financial services, andanalyzing the advantages of internet financial services. Then on this basis, the essay willdesign a business proposal about the internet finance project of ZT Securities Company.Firstly, it will determine project feasibility through analyzing the macro and microenvironment and the competition of the securities industry. Secondly, it will use themarketing strategies to segment the market and select the target market. Thirdly, it will set an appropriate management structure and marketing strategies of the project through humanresource management and financial analysis, and will predict and evaluate the investmentearnings of the project by financial analysis. Finally, it will analyze the risk which isprobably occurred in this project, and draw up the corresponding risk control strategies..