Research On The Development Of Securities Brokerage Business Of HS Company Under The Background Of Internet Finance

With the rapid popularization and development of Internet applications in the securities industry,Internet finance represented by third-party payment,wealth management,P2 P online loans,Internet funds,online insurance,and website securities transactions has emerged in large numbers,changing the service concept and operation of the securities industry mode.The growth of information technology does a matter on the securities market,and the positive impact of financial technology on the securities brokerage business have all promoted the integrated development of Internet finance and securities brokerage business.The combination of the current securities industry and Internet finance,especially the application of Internet finance to the securities brokerage business has become an irresistible trend of the times.The social community and securities companies have gradually increased the importance of Internet finance.Therefore,the study of the securities brokerage business in the context of Internet finance Development issues are of great significance to the reform of the securities industry and the development of the national economy.This paper takes the representative industry of the financial industry under the Internet background-securities brokerage business as the research theme,mainly through theoretical analysis and specific case studies to analyze the development of my country's securities brokerage business in the context of Internet finance.First of all,based on the relevant research background,we sort out and understand domestic and foreign research results,and determine the research goals,content and methodology this article.Secondly,through the definition of core concepts such as internet finance and securities brokerage business,it analyzes the relevant theoretical basis of the development of securities brokerage business under the background of internet finance,and combs the development overview of my country's securities industry and the actual development of my country's securities brokerage business.Then the development of securities brokerage business of HS company under the background of Internet finance was studied,and the innovative practice of applying Internet finance to the upgrade of securities brokerage business of HS company was summarized,and the deficiencies in the development process of Internet securities brokerage business of HS company were found.Finally,combined with the future development trend of Internet finance securities brokerage business,the paper puts forward optimization countermeasures and Suggestions for the application of Internet finance in securities brokerage business in China.This study found that the development of Internet finance has brought about changes in the entire ecosystem to the securities industry,and has brought challenges to the institutional mechanisms,culture,management,marketing,and products of the securities investment industry.Adapting to and grasping this challenge is Major issues facing all securities companies.Therefore,securities companies and Internet finance companies need to combine their own advantages and characteristics to develop and strengthen core product businesses and strengthen Internet finance information supervision,etc.,in order to promote the sustainable and healthy development of the securities brokerage business in the Internet era.