Study On The Transformation Of China Securities Brokerage Business Model In The Perspective Of Internet Finance

Securities brokerage business risk is relatively low, the proportion of thesecurities company income is high, at the same time the securities companies,investment banks, solid management such as the premise of business development, is the basic business of securities companies. In2015, WTO accession commitments for Chinese full liberalization of financial markets,foreign financial institutions entered the China possible, overseas financial institutions to carry out the relevant business will use its comparative advantage model of the Internet business, the domestic financial companies formed a certain impact; in recent years, along with the domestic financialbusiness innovation policy frequent, operation has become a trend, securitiesbusiness outlets relative to bank business outlets less, use the Internetfinancial business model to carry out business of securities brokerage business is very important; the stock market in recent years to push out ofstock index futures, margin, quantitative hedge transaction of securities brokerage service become the core business, the Internet can be betterfinancial service and support the business development; non on site accountpolicy is the introduction of the securities brokerage business with the Internetbusiness is possible.Study on the transformation Chinese securities brokerage business in the Internet financial perspective, the market structure from the three aspects ofmarket concentration degree, degree of differentiation and market barriers of the securities brokerage business, then summarizing securities brokeragebusiness in the economic change of environment, policy, social and technical aspects, finally proposed in the from the Perspective of Internet financesecurities brokerage business three to carry out the Internet Financialdirection of competitive strategy theory.The successful case of the Internet financial, securities companies see greatenergy to the Internet financial. This paper believes that the securitiescompany innovation in product design, marketing channels, the payment wayin the field of Internet finance, will break through the traditional mode ofsecurities brokerage service. Exploration to meet business modeldiversification of securities business wealth management demand in the mobile Internet era, is the main direction of transformation of securities brokeragebusiness in the future.