Research On Internet Finance Business Of DT Securities Company

Under the influence of artificial intelligence,the Internet,big data and other innovative technologies,Internet finance and other new finance are sweeping the world,giving birth to many new financial products and new businesses.Affected by the impact of Internet finance,securities companies were severely hit,and small and medium-sized securities companies hit even more.DT securities companies,as regional small and medium-sized securities companies,are not only facing the threat of peer competition but also facing Internet companies.How DT securities companies can carry out Internet finance business,seize the opportunities of the Internet,and realize the rapid development of the company is a problem that DT securities companies need to solve.It is also the research value of the paper.The research method and content of this paper: Firstly,the impact of Internet finance on securities companies as a background.Secondly,it introduces the development situation,trend and advanced experience of Internet finance business of domestic and foreign securities companies.Thirdly,through the external environment of DT securities company,PEST,competitive five-force model and other comprehensive and effective analysis,as well as internal environment analysis,These include the company's operating status,the company's Internet financial business development status,and SWOT analysis of DT securities company's Internet financial business.Finally,it determines the target and location of its business countermeasures,chooses the solution of DT securities company's Internet financial business countermeasures,finds out the solution with strong pertinence through qualitative and quantitative analysis,and then chooses the optimal solution based on the current business situation of the enterprise.The suggestions and countermeasures of Internet financial business development are made,and the implementation and protection of DT securities company's Internet financial business countermeasures are introduced in detail.Through the analysis,this paper concludes that the development ideas and concepts of DT Securities' s Internet financial business countermeasures are to set up its own Internet financial business department,cooperate with Internet companies to build a platform,and choose the online and offline O2 O model for business carriers to provide investors with one-stop comprehensive APP financial services.And targeted to launch personalized,diversified products,from which to obtain a favorable competitive position.In the company operation aspect,put forward the process centralized operation,build the Internet finance business team;In terms of technology platform,upgrade the existing APP platform to achieve the mobile end of the entire business process and provide one-stop comprehensive financial services;In the aspect of Internet financial business marketing,open up Internet channels to cooperate,carry out communication marketing,and carry out online and fragmented marketing;In terms of customer service,it proposes to provide customers with 7 * 24 hours of consulting services,invest in online services,and build smart outlets;Finally,wind control management is carried out for all operations.