The Effects Of Internet Finance On The Operation Mechanisms Of Securities Companies

In recent years, with the rapid development of China’s Internet industry, the number of Internet users continues to grow, business model innovates, and applications continue to extend. The Internet is accelerating at an alarming rate to the industry in various fields penetrate integration, affecting in various fields of national economy and society and increasingly prominent position. Internet companies face cross-border competition. With the impact of liberalization in the brokerage business license, open networks, open an account at an offsite release of industry background, securities companies have also been initiated to explore the financial sector of Internet, some securities companies continues to innovate and try since 2010. However, compared with the Yuebao, Peer-to-peer lending, and Fast payment, there are still significant gaps. At this stage, how the challenge of Internet finance brokerage, how to carry out innovative business, and eventually effective to enhance the core competitiveness and conversion profit model have become the top priority of the broker business.The first part of this issue discuss about Internet finance, and about the impact of Internet finance for the securities industry in many ways. In its developmental stage, Internet finance has evolved from traditional financial institutions to the Internet network.it moves to the financial intermediary platform. In the second phase of the evolution of Internet finance, the Internet played a important role.Then, the paper analyzes the challenges and opportunities in the Internet situation, and securities trader faces the development. Under the new situation, what kind of development model, how to upgrade, this is what securities trader should consider about.we find that securities trader can select Crowdfunding business model to raise public mode in the future. On the one hand, Crowdfunding business model make it real to raise money from a large crowd of people for one project via internet, which will be fully favorable of the securities industry. On the other hand, it is also an approach to connect the small company with private capital. It promote innovation and entrepreneurship, It also enhance services to the capacity of the real economy.In this paper, we select GuotaiJunan for the study, with its continuous innovation and integrated financial account as the axis, the cost advantage of relying on e-commerce and innovative applications meet customer consumption, convenient banking, business process, the needs of all securities transactions.At the same time, the paper introduces the concept of big data. People use big data to solve customer value depth of excavation and precision marketing problems; according to Internet companies, risk control, traces can be found under the premise of design Investors in the hierarchical management mechanism, the best way to enhancing customer operating experience in securities companies is to spread the network services. Internet innovation of GuotaiJunan was mainly in three areas, namely, the account level, the operational level, and transaction level.Finally, with the company’s development strategy, we made a number of recommendations for Internet finance innovation. This paper recommends an integrated financial services through the Internet, through the financial concepts to Chinese residents of penetration and guidance, strengthening investor education, developing rational financial habits, highlighting the securities companies professional services. Help the industry to expand the customer base, expanding the scale of assets under custody, achieving industry-wide integrated services revenue growth. At the same time set up mobile Internet and the future of things new mode of production and services, for the majority of investors and millions of financial groups to provide personalized, vertical, customized wealth management financial services.