The Analysis Of The Investment Decision Of Capital Airport Hotel Expansion Project

The expansion project of investment decisions from the hotel operator’s point ofview, to invest in the project feasibility study and project evaluation mainly based onthe theory that combines marketing, technical economics, probability theory andmathematical statistics theory proposed extension of the hotel investment projectsresearch program.From the airport business hotel features and development status quo, usingqualitative analysis and quantitative analysis combined with state of the industrydevelopment and investment environment; establish Porter’s five forces model, theairport hotel industry competition analysis; survey collected nearly700airport areathree years star hotel operating data, the use of regression analysis to predict marketdemand; through market segmentation determine the target markets, clearly the hotellocation, the SWOT method of analysis, the results of the analysis to summarize,draw conclusions market analysis.According to Capital Airport Hotel expansion project three proposed investmentplanning estimates, the use of distribution is too theoretical analysis hotel occupancyrates, forecast sales revenue of each program, the estimated costs and expenses.According to financial estimates were calculated based on the data of the threeprograms total investment rate of return, payback period, internal rate of return,analyze profitability of the project; three scenarios were calculated net operating cashflow and accumulated surplus funds, analyze project financial sustainability; throughquantitative comparative analysis and social analysis to select the best of the buildingprogram, the selected program uncertainty analysis; concludes the risk of uncertaintyfor the project precautions.The study on the future changes in market demand forecasting hotel, the hotelprovides a reliable basis for investment decisions on the future Capital Airport Hotelis important for survival and development; regional hotel market by analyzing thefeasibility, financial viability and uncertainties, decision-makers to fully understandthe advantages and airport hotel investment risk and achieve project decision-makingmore scientific and standardized.