Car Demand Analysis And Research Of Development Countermeasures Of Car Market In China

With the growth of economy of china, the automobile industry has gradually grown to one of the pillar industries of the national economy, and its promoting effect on the whole economy is on the increase. The car industry now acts as a leading role in the automobile industry. And car demand is an important barometer which reflects the overall condition of car industry. Therefore, the analysis of car demand in the car market, including demand status, demand features, affecting factors and demand trends, has not only a positive intention to promote the car demand to develop healthy and stable, but also a critical significance to pledge the mature of the car market.This article describes the current status and features of car demand and the existing problems in the car market of china, analyses factors including macroscopic factors, microscopic factors and market factor affecting car demand, predicts future trends of car demand, and at the same time, gives related countermeasures and suggestions towards the existing problems of insufficient effective demand presented.In the aspect of the current demand for cars, it mainly describes that the people's living standard, improving consumption idea and the improvement in consumption environment increases car demands, On the demand characteristic, it mainly analyses demand for years, the demand of consumption subject structure and consumption models, etc; and the existing problem of car market is its insufficient effective demand.The influence factors are analyzed mainly from the text and data and graph combined. The macroeconomic factors mainly include the economic factors, policy factors, infrastructure and other factors (mainly oil). The Micro factors mainly include the car production enterprise, car products and car consumer. The market factor mainly analysis the block of demand information circulation of car.In the trend forecast of future demand for cars, it firstly presents a series of positive in advance of the influence factors and the negative influence of factors, and then forecast the car needs for the next five years as a development with the integration of both influence.According to the current situation of the car market, this paper finally puts forward some countermeasures and suggestions, on the government and car enterprises.