| Along with the rise in recent years the development of network video and Internet television, since the network video media encounter the monopoly and protection challenges program resources on the one hand the traditional media has increasingly emphasized the importance of program resources, on the other hand, suitable for the characteristics of network audience show fewer. In order to adapt to this change, by sina.com.cn, sohu.com and other domestic portal also joined the network video program homebrew camp, from the beginning of the second half of2011. the traditional video website begins are increasingly involved in the program made in years, efforts to promote the traditional video website is set to change broadcast platform, platform. Provides reference model innovation this process not only for the China network TV program, also provides the opportunity for the network television change and ecological improvement. Based on the domestic well-known network media programs home-made phenomenon as the analysis object, influence depth of China network program homebrew and long construction and its ecological on network television produced.In this paper, using the research method of combing through and description on sina.com.cn Sports Channel original program documentation, mathematical statistics, case, and the problems faced by current and surface analysis portal sports network video program, the status of Sina.com sports channel on the front page of the status quo, Webpage design, sports channel of sports video the title, sports video content analysis of Sina.com sports channel original program. |
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