| Taking the enterprise portal sites as its research target, this article addresses to the concept and connotation of the interactivity. On the basis of the statistical analysis of interactive services provided by each website, it is hopeful that this paper, by means of data evaluation, could give the enterprise portal sites some useful information for interactive designing.The introductory part of this article, starting with the general background of the enterprise portal sites' interactivity in China, elaborates on mainly two respects: customers' individual needs towards the use of network under the condition of WEB2.0, and interactive design by the designers and the enterprises. The significance of this research for enhancing information exchange between each site and the development of electronic commerce is also appreciated.The second part of it focuses on defining the concept of the enterprise portal sites. A summary of the three phases of the development of China's enterprise portal sites is given in this regard with reference to the strengths of the interactive design and interactivity.Part three. The knowledge of different approaches towards "interaction", such as communicational approach, psychological approach, and that of computer science and information science helped to formulate one informational interactive model as the result. In this part, study of network information interactivity is conducted in such aspects: its characteristics, types and functions, interactive levels and the factors that affect the interaction of the enterprise portal sites.The next part sampled the interactive services provided by 164 sites (159 valid samples), and uses them as the statistical data for the analysis of their current situations in China.The fifth part anticipates the prospect of the interactive enterprise portal sites in terms of human-computer interface, information organizing and communicating, interactive means, and the external interfaces of network. |
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