| NBA (National also American professional Basketball Association) has an important role in the global spread of sports, become each big media to report news resources. Network media referred to as\"the fourth media\", relying on its own speed, interactive and multimedia and so on the characteristic of news quickly became the main medium. Network media in China began in the late 1990 s, and now has become the main forces of the news reports, as the NBA in China’s increasing influence, our country’s network media reported on events of the NBA also formed a large scale. Among them, sohu and sina sports undoubtedly has an important role in it, its spread in the NBA showed more prominent voice in the process of heavy.This paper USES the data statistics, data analysis and comparison methods, to sohu sports channel and sina NBA sports channels as the research object, the NBA for the past five seasons in the NBA events reported in the sample random sampling analysis to explore the situation of foreign sports events reported issues, the basic conclusion isNetwork media in our country the NBA issues reported issues with a variety’ of forms, the content of the page are diverse, but all have strong timeliness strong, informative, concentration, the characteristics of the changing nature of strong, multimedia, according to the theoretical analysis of the communication issues of China’s online media reported the NBA set has a positive impact:timeliness strong, large amount of information, multimedia performance is enough audience in the first time to understand the whole picture of the whole event; Good interactivity makes set of issues to comply with the requirements of the audience; Agenda setting can better guide the audience a more comprehensive understanding of the NBA. But at the same time our country network media reported the NBA issues exist in the setting of some of the problems and shortcomings also caused some negative effect:agenda setting excessive concentration will affect the audience for NBA the understanding of the overall situation; Agenda setting for some individuals may overemphasize the audience not health guidance; Agenda setting of extreme language environment conducive to the healthy development of the network transmission... |
