Research On Crises Encountered By Participating Countries During International Sports Events Based On Organizational Communication

International sports events are large-scale, interdisciplinary public activities closely connected to politics, economics, culture and religion. It has become an important platform and opportunity for many countries around the world to strengthen their international communication, showcase their national image and demonstrate their country's comprehensive strength. However, such events also pose a wide range of risks and unknowns for the participating countries. Furthermore, sports competitions themselves are inherently intense and potentially antagonistic-adding to the risk of a crisis outbreak. So, scholars have undertaken extensive research on sports events crises in recent years.However, through extensive review of literature and research, it has been found that to date, scholars have mainly performed studies from the standpoint of the host country-looking at the emergency crises they may encounter, often approached from management, public relations, or sociology perspective. Little research has been done on the potential crises encountered by participating countries. To fill this gap in knowledge, based on organizational communication theory, and supplemented by existing literature research, this thesis will systematically analyze the potential events crisis encountered by participating countries during international sports events.The thesis closely examines crises encountered by participating countries during international sports events which has been defined as any incident during the course of the competition that occurred as a result of uncertain factors, pose as a risk to participating athletes, sports organizations, and even a country's national image, and requires a timely decision or response be made within a short period of time. This can include incidents such as athletes dropping out of the competition, using performance-enhancing drugs, or engaging in fights. At the same time, the thesis expounds on and organizes the various categories, characteristics, and stages of development of crises encountered by participating countries to help their sports organizations to have a more comprehensive understanding and grasp of sports events crises. This thesis takes the French national soccer team "internal conflict" during the South Africa World Cup as a case study. Through the study of the incident's course of development, the inadequacies in how the French soccer association responded to the crisis, and the incident's impact on French national image and competitive standing, this thesis has concluded and summarized the source cause and response strategy required of this kind of crisis, in the hopes of aiding sports organization in the setting of positive and effective response strategies.This thesis has analyzed the crises encountered by participating countries during international sports events approached from an organizational communication perspective, which is beneficial for enriching the theoretical framework of sports events crisis, improving the development of the sports industry and providing an effective theoretical basis for responding to the crises encountered by participating countries;it also helps the participating countries to adequately handle the sports events crisis, reduce the likelihood of future occurrences, and can inform effective and reasonable response strategies in a timely manner, so as to minimize the negative impact and maximize the social benefits for the crisis. This topic is new in the field and offers great research value and meaning both in terms of theory innovation and the provision of practical guidance.