| The perfect combination of sport and television, promote the spread of sportsand sports culture. Television as a medium, the spread of sports more and more fromthe Internet, rich quickly and have the freedom to choose the impact of personalizedresources, faced with severe challenges. To attract and retain television audienceslove sports, sports live TV art more and more important. From the Angle of thetelevision program manufacture, sets up "to the audience as the center" the televisionidea, pay attention to the TV audience’s psychology, especially to get the attention ofTV audiences element research, thus improve the live effect of TV sports events andthe TV viewers see on satisfaction.Text such as feelings, communication, film and television art psychology theoryof TV sports events on stimulating elements are discussed and research. This article isdivided into four chapters except the introduction.The first chapter is a psychology of the audience, irritating elements andtelevision sports broadcast. In this section, elaborated the principle of televisionviewers attention, intention to pay attention and irritating elements and live televisionsports programs charm.The second chapter is the important section of this article, from a variety ofpresentation, the strength of the stimulus, the change of irritants and new oppositeaspects discusses the stimulus elements in the role of TV sports live TV. Including thepre-match prediction, prediction is a kind of important means to attract viewers, evenmore highlighted the suspense of the sports events; To show the scene atmosphere, totelevision viewers into the real, three-dimensional environment, which can better intothe competition scene, feeling the scene atmosphere; Main show on the pitch,cameraman in compliance with the real record of events live, on the basis of thecreation of the initiative more artistic expression, which manifests the cameraman asdisseminator of television audience emotional; For the reaction of the lens in a timelymanner to capture and off-court sentiment, commentators on-site review, with a senseof the scene and multi-angle to highlight the leading role of the event, at the sametime as with television viewers watch live similar group, their movements,expressions and words can infect the TV audience’s heart, thus promote the TV audience to pay more attention to. From the strength of the stimulus, the change ofthe contrast between stimuli and irritants and new members of the opposite sex hascarried on the concrete analysis, can cause the television audience has no intention ofattention, at the same time its attention to a certain degree of maintenance, so as topromote the TV audience of sports live TV viewing.The third chapter is mainly on live television sports stimulating element’s futureprospects. For some controversial issues in the sports events, from role play game,the first person perspective of experience for the future, in order to besides can solvethe problem of controversy, also can bring different visual experience to televisionviewers; Broadcast signal from the Angle of television audience free selective looksforward to the future private custom level, in order to can realize the personalizedservice of TV viewers.Creative achievements in this paper is to stimulus elements in TV live sportingevents in the specific analysis and explore, summed up the irritating element to itsimportant role in practice; Live TV sports events for the future put forward its ownideas of the stimulus elements, and lists the operational Suggestions. The conclusionof this paper is TV makers to strengthen the planning of the early stage of theprogram, especially in the TV means of irritating element level research and planning,better able to attract viewers into the competition, and improve the satisfaction ofsports events live TV viewers. The research significance of this paper is moreprominent television audience-TV audience, from the Angle of the televisionaudience research on live TV, rich sports TV broadcast TV means, and expectationsand spread of television production has a certain practical guiding significance. |
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