Research On The Relationship Between Science Communication And Public Technology Literacy

As we all know, the three industrial revolution is an important turning point inthe history of human development, It’s influence no doubt proved technology areprimary productive forces. Countries have a national science and technology literacylevel is to determine whether this country can occupy Heights in the next industrialrevolution. Currently each country through policies to encourage, economic support,strengthen education, focus on training, a series of measures to improve sciencecommunication systems to increase public awareness of science and technology,under this international situation, we also must speed up the pace. China Associationfor Science since1992, conducted eight nationwide investigation of scientific literacylevels, investigation results show that the level of technological literacy of our citizens,although increased year by year, especially in the past decade rise significantlyimproved, but the overall level is equivalent to the level of mere the eighties centuryEuropean and American countries, nearly three decades behind a whole. Why such abig gap caused, with our technology communication systems have anything to do,how to improve the level of technological literacy and other issues are explored indepth in this article is about to.This article from the perspective of the relationship between sciencecommunication and public technological literacy, by the definition of sciencecommunication and technology literacy concepts, the relationship between Scienceand Technology Communication mode of the elements and the public understandingof science, the relationship between science and technology content and acceptanceamong the public, The emergence and development of miller system, as well as theproblems arising from the application process in our country. Combination in Sichuanprovince for the questionnaire data statistics, reveal the spread of science andtechnology is how to influence the public accomplishment of science and technologyin our country.This paper involved in the study of theory of communication studies, sociology, statistics, and other disciplines theory, using the method of empirical study, throughthe questionnaire survey, literature analysis, comparative research, statistical analysis,argument for the above problems. Questionnaires range of choice in the two regionswere compared, a set of data in Chengdu, chose four major release sites, another set ofdata in Chengdu surrounding towns and rural areas, selected two release sites. Adoptthe method of random survey, and selective for simple in the process of questionnaireinterview. Survey was conducted from mid-December2013to late December.250questionnaires were distributed, urban and rural/rural all125copies,202validquestionnaires, of which120cities, towns/rural areas82.Part of the problem use ofChinese Association for Science2005questionnaire, after obtaining the results ofstatistical data, the use of part of the argument of this paper helpful evidence and theresults of the use of the data, and learn some Chinese Association for Science andfindings of other agencies for data comparison and analysis for the study of the statusof technology and communication technology literacy. To study the status oftechnology and communication technology literacy, and the relationship between thevarious elements of science communication and technology literacy Sichuan regionprovides theoretical support.In this paper, a total of six parts, the first chapter introduces the researchbackground, research status and research methods. The second chapter describes theconcept of science communication, science and technology literacy and researchstatus. Chapter III analyzes the content of science communication is how to influencethe public’s choice of scientific and technical information. The fourth chapterApplication DeFleur’s Interactive process model introducing noise sources andfeedback conceptual analysis of the characteristics and problems of the variouselements of science communication mode, and then analyze the relationship betweeneach of the elements and the public understanding of science among The fifth chapteranalyzes the current international system is widely used in our The Miller problems inChapter VI of how to improve the technological literacy of the public suggestions andcountermeasures, in order to achieve their goals."In this paper, the relationship between science communication and publictechnological literacy perspective, the use of DeFleur’s interactive mode, Expand thescope of of noise, introducing feedback and analyze the relationship between thevarious elements of the relationship between technology and the mode of transmissionamong the public understanding of science, technology and the selectivedissemination of content between public acceptance, and Miller appeared in our system the application process analysis of the problem, combined with the Sichuanregion of the questionnaire data statistics prove, Seeing reveal all aspects of sciencecommunication system in the current problem, and propose countermeasures.Long-term Science and Technology Development Plan (2006-2020)," therelevant provisions are clearly defined responsibilities and obligations of the spread ofmass media technology, this requirement not only shows commitment to thedevelopment of science communication, science and technology to improve publicawareness of national and will, but also for the study of science communication gaveus great support and motivation. In this rapidly developing science and technology,humanity is inseparable from the era of science and technology basic necessities, notonly have the basic technological literacy is everyone’s individual capitalization alsocontinued momentum of the whole society and national development. Master thescientific and technical information and knowledge not only to rely on basic educationin schools, policy support and economic subsidies, joint efforts and sense ofresponsibility of the national mass media, but also rely on active learning everyaudience. We both see a gradual increase of public awareness of Science andTechnology trends, the study also noted that investigation questions and defects foundand solved in time, only the combination of theory and practice in order to enhancethe public’s level of technological literacy.