Analysis Of Reality Show At Regional TV Station Under The Perspective Of Regional Culture

Regional Culture is closely to TV. TV which is combined with visual, sound and picture performs the regional culture on the screen openly, and plays an important role in the propagation and protection of regional culture. Regional culture provides a rich content of TV communication, also provide a guarantee for the development of differentiation TV brands. The ways which may reflect the regional cultural in TV reality show planning are:the program form planning based on regional cultural; the program designing around the regional culture in the established form; stylized designing and packaging the characters involved in the program in the aspect of regional culture. Relying on the local cultural resources, establishing local characteristic channel, creating regional culture brand, the implementation of competitive differentiation is the survived and developed way of local TV stations. Firstly this paper introduces the connotation of regional culture, the interaction and influence between regional culture and TV, which shows the geographical and cultural differences around the TV culture, meanwhile TV guides the development of regional culture. Secondly this paper elaborates on the contents of the TV reality show planning.Our regional TV reality show’Starlight Express" is used as an example, the paper describes the major culture of Inner Mongolia, analyzes the impact of regional culture to the program planning, and the problems and solutions in local TV reality show planning based on the regional culture in Inner Mongolia.This paper is to study the relationship of the TV reality show planning and regional culture, which absorbing the theoretical results of culturology, communication, television planning science and many other disciplines, analyzing TV reality show planning in the geographical and cultural framework based on the rich informative materials, At last the paper emphasizes a point: to fully exploit and perform the regional culture is the direction of development of local TV reality show planning. Based on local cultural resources, build the local TV reality show which may fully demonstrate regional culture, meanwhile absorb the excellence of foreign culture, form their own uniqueness and irreplaceable status.