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Discussed The Different Development Of The Reality TV Program In Our Country

Posted on:2009-05-15Degree:MasterType:Thesis
Country:ChinaCandidate:Z K XingFull Text:PDF
GTID:2178360245454347Subject:Communication
Abstract/Summary:PDF Full Text Request
The Reality TV program first appeared in oversea, which developed in china just has seven years. With the successful of SUPER GIRLS, people increasingly keen on such programs. It's also created various types of Reality show programs, some programs also created the high audience rating, at the same time, businesses also see the economic benefits which brought by them, therefore, and they begin to invest. The ordinary people can show their talent in the programs, it's also making the audience felt freshly that they never had. However, we also found the defects in china's reality show, which is less than original and homogenization of serious. About the television program innovation, we already fell into the difficult position, simply imitated the programs which came from the foreign countries. When our full successful just could dependence the imitated others, the power of our creating will disappear, the final outcome may think sense.Now, lack of the innovation has become the difficult problem in china's television circle, all eyes firmly focused on the market tendency of television programs in oversea, once discovered the changes, they immediately imitated, therefore, the reality show lack the original in china. We not only imitate the model of foreign countries, moreover imitate the domestic programs. Once a program gets the high audience rating, the similar programs will appear in other TV stations, if the china's reality show always done like this, which will make the audience annoying. Stressed the differences is the best solution for the substation development of reality show in china.Taking the theory of use and gratifications as the theory bases, through analysis of the audience's psychology, motivations and needs, we can understand the reason for the rising of such programs, and we also can put forward the suggestions for the reality show in china. The reality show broke the model in the early, the audience through interactive with the programs, the status of them from passive has become into initiative, so we can say that the audience is the import part in the programs...
Keywords/Search Tags:Reality show, Audience, Use and Gratification, Homogenization, Innovation, Difference, Localization
PDF Full Text Request
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