The Organizational Change Strategy Research Of JSCN In The Background Of Integration Of Three Networks

Triple play appeared originated in the development and progress of technology, but its influence and meaning has been far more than the technology category, involving economic, political, cultural and national competitiveness etc.. In our country, has been in the country fifteen integration development plan, is a key construction project to promote the development of informationization in China. Cable TV network industry as a traditional broadcast television signal transmission enterprises, under the state of the market and industrialization development is not sufficient, as one of the three members is pushed to the tri networks integration development strategy the core position. In the context of convergence of three networks, cable TV networks and telecommunications networks and Internet, a series of changes happening in the technical system, business forms, organization management, personnel structure, cable TV network transmission capacity is improved, an abundance of business patterns, also its monopoly advantage also in a gradual loss, faced with the increasingly fierce competition and challenges.Jiangsu radio and television cable network shares of the cable company(hereinafter referred to as the "JSCN") is a cable operator in the cable television users the largest, is the triple play pilot one of the units. Her C3 N transformation practice is the provincial Party committee and the provincial government led by the enterprises as the mainstay of. In this process, the dispersion of the organizational structure, business support platform are not unified, lack of talent management mechanism innovation and corporation culture is fading restricts the development and restructuring of enterprises, JSCN in digital dividend gradually disappear, triple play competition, enterprises restructuring and development pressure multiplier under complex environment, rapid transformation and sustainable development is becoming increasingly important. This paper of JSCN in the context of convergence of three networks organization operation present situation analysis, through a series of change strategy design, JSCN to implement effective organizational change interventions and deal with the fierce competition in the market provide decision-making and reference.The theory of organizational change and organizational change theory, triple play theory as the basic theory, using literature review, case analysis, interviews and experiencesummarizing. First of all, the analysis the current situation of the development of triple play. Selects the analysis of representative of the United States, Britain and Japan, the three countries they triple play successful experience, especially in the triple play in the process of development experience of American cable TV operators are summarized; in to our country network fusion is introduced in, mainly the pilot program, the integration of current situation are summarized; on cable TV network integration of the status quo is mainly introduced from three aspects of the development of the user, business development, listed companies. Secondly, the analysis of the status quo of Jiangsu cable, the existing problems, the need for change and the driving force and resistance of change, based on this, put forward the path and measures to meet the Jiangsu cable organization change. Finally, by using the theory of organizational change model, setting objectives and paths of JSCN organizational change, put forward specific strategies for organizational change from the five aspects of the office environment, enterprise culture, organization structure, technology innovation, personnel management, and puts forward organizational change by implementing the security measures.This paper in JSCN as the object of study. Finally, it is concluded that the innovation of enterprise culture, improve the corporate governance structure, strengthen technical support platform construction, enhance the capital operation ability, focus on the introduction and cultivation of talents is the effective approach to organizational change JSCN. JSCN as the cable television network industry leader, the implementation of deal with tri networks integration development of effective organizational change, but also for the brother provinces of cable TV network company carry out triple play services provide beneficial reference.