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Moderator Research In The New Media

Posted on:2017-02-21Degree:MasterType:Thesis
Country:ChinaCandidate:J Y ZhangFull Text:PDF
GTID:2308330488985533Subject:Communication
Abstract/Summary:PDF Full Text Request
With the rapid development of information exchange in the world economy and the era of accelerating the integration process, we have entered into an era of information technology. New media gradually supplant traditional media embarked trend leading position, but also to put our lives into a fresh era of information explosion, the brought us all kinds of information. In this unique new media environment, television media and network media began to develop convergence, which derived from a new adaptation more audience and media groups, namely, the "new media host." The author in the new media this background, see the trends and host their own advantages and disadvantages, so consult the literature analysis, case analysis, comparative research analysis and other methods to analyze research " the environment and the problems faced by the new media in the host."Moderator is not new for the audience, a group active in real time on the TV screen and the media. Due to the rapid development of new media, resulting in media host new media emerged in the lower body chaired characteristics and chaired philosophy is different from traditional media, so that the host of this special industry in different historical periods reflect a different connotation auspices different audiences and needs. New media, especially the host shows the distinct characteristics and features worth exploring. These unique place to attract audience attention and led to ponder traditional media host, is a very fresh papers explore points.To study the new media of the host, we need to start from various aspects. First, you need to know is what is the new media, the propagation characteristics of new media, new media era media have propagation characteristics of what, then need to distinguish between new media is different from traditional media in the host host in the environment of new media features its mode of transmission is how to embody its linguistic characteristics What is the difference, what changes it brings, it’s what trends and so on, these are the main focus of this study, but also constitute the main framework of this article while authors believe this to define the direction of new media concepts specified host.Finally, at the end of the article emphasizes the value of new media in the host again, and through the prospect of new media development prospects of the host, it is desirable to build a more rational environment for the development host, making this fresh group healthy development of. This paper argues that emphasis on new media host for the audience to bring a better visual experience and interactive communication, to bring a better experience for our digital life.
Keywords/Search Tags:new media, presenters, propagation characteristics, the development prospects
PDF Full Text Request
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