The Research Of Government Affairs Microblog In Yunnan-release And Communication

Government micro-blog is a platform for government information release. As an important channel for party and government organizations, government micro-blog not only carry out propaganda work, but also promote the image of the city. At the same time, because of micro-blog’s timely, equality and interaction characteristics, it provides a more convenient platform for the government and the public to communication. In the government micro-blog platform, people can get the information of the government and get feedback. The government can also help people answering questions, collecting public opinion. The government and the people can interact directly on the Internet. Because each government showing their different characteristics on the construction of the content, micro-blog’s operation mode and so on. So that forming a difference in the influence of various government micro-blog.This paper takes the five government micro-blog of Yunnan as the research object. There are"@ Micro-blog Yunnan","@ Nujiang River online","@Beautiful Dehong","@ Pu’er release", and "@ Asked the government of Qujing". Analyze the basic situation of these government micro-blog, micro-blog content, and micro-blog form. Among them, the basic situation, including web page layout design, the number of daily released, news sources and government micro-blog group. The analysis also includes micro-blog’s information release, interaction and language style and other forms. Interviewing with micro-blog’s executives, and trying to understand the operation mechanism of government micro-blog. Based on the background that the practice of micro-blog’s modernization of governance. The purpose is to examine the government of micro-blog as a new media of communication how to practice, so as to make an analysis of how the government and the people of micro-blog to communicate better. The research of the five government micro-blog, in addition to "@ Asked the government of Qujing", its content around the network politics. Taking the initiative to care about the people’s livelihood, answering questions raised by netizens. And launch related topics to discuss timely. The other four government micro-blog is still a one-way information release based. the majority of micro-blog content or to promote information as the dominant. Micro-blog content most of the information to promote the dominant category. Especially in response to public events, the government has a different attitude in micro-blog. When public events are more sensitive, the government is essentially an evasive attitude in micro-blog. However, when public events are natural disasters such sudden catastrophic event, the government is very happy to release infomiation in micro-blog and timely.