Wechat Operating Research Based On Guangxi Daily

Present The number of WeChat platform users is growing rapidly, numerous traditional media tend to occupy WeChat platform,which can realize the transformation of new media by WeChat operating, further expand the brand influence and propagation force of itself at the same time. In this context, the media can extend the brand value and product value-added ecological chains. But there is emerging Internet media have to contend before and the WeChat self-media catching up behind, the operating practice effect and strategy of traditional media WeChat platform remains to be further discussed in this paper.This article selects the first party newspaper of guangxi named "Guangxi Daily", which has walked in the forefront of the transformation of new media and made some achievements as a case study, mainly uses the literature research and qualitative research methods supplemented by some quantitative statistical analysis for text and case studies. This article is based on the theories of communication journalism and marketing studies to sort out Guangxi Daily’s WeChat operating practices, revealing its inherent law of development and trends, at the aspects of the organization system construction, audience analysis, content production, marketing strategy, user maintenance and interaction and technical support.Based on the analysis of its WeChat operation practice, deeply analyze its experience and deficiencies, and puts forward the solution and improvement of the method.By this way,further deepen the local media, especially the theoretical basis of the operating mechanism of the party newspaper and WeChat operations, and the theoretical basis of the operation mechanism.Then provide reasonable theoretical basis and recommendations for the WeChat operating of local paper media,even for radio and television media.