Research On The Extension Strategy Of Campus Information Platform Under The Background Of Socialism

With the rapid development of the Internet industry,the popularity of smart phones,people's lifestyles are changing,the pursuit of social desire is also rising,resulting in a large number of social platform came into being.More and more social media makes everyone no longer just the recipient of information,but also the disseminator of information,since the development of the media has been unstoppable This trend is changing the trend of contemporary people's living habits and ways of communication.From the early QQ,MSN this instant messaging tool,to happy network,all network,to microblogging,and then to today's WeChat,etc.,the inherent form of social media is also advancing with the times.The same as the transformation of the enterprise's own form of promotion,from the old media that the traditional media in the conscious,and gradually transferred to the new media,and the traditional media and the Internet,smart phones as the representative of the new combination of the two media,The formation of the two,or even more than coexistence of the situation,to expand their influence,improve their brand competitiveness.Based on the theory of literature,art,communication and marketing,this paper analyzes the campus information platform and the planning and promotion of the campus information platform,and puts forward the planning and popularization of the campus information platform with the specific environment of Liaoning Normal University.To College Funner WeChat public platform to promote the case for the practice of soft paper demonstration,has been achieved initial results.This paper first elaborates the concept of socialization and campus informatization in the background of social media,and further summarizes the characteristics of social characteristics of social and WeChat public platform.Secondly,it summarizes the theory of social media soft paper,Soft text "of the relevant concepts,a brief introduction to the College Funner profile and creative team,for the follow-up study of the paper provides a theoretical basis.Then,through the concrete implementation of the soft language of the public platform,the paper summarizes the soft paper types and promotion techniques of the College Funner WeChat platform,and how to avoid the problems that may arise in the course of practice and achieve their own brand promotion and promotion the goal of.Finally,taking the theme of "Fun" as the case,the preliminary results of the promotion strategy of soft letter are presented in detail from the aspects of preparation,activity,activity warming and later summarization.