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An Analysis On The Internet Community Of We Media Luogic Show

Posted on:2017-03-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y W LiFull Text:PDF
GTID:2308330488964500Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
The age of the Internet, more and more people to break the limitations of traditional media platforms, to participate in the online world interaction and communication, with the gradual improvement of new media platforms, more individuals and teams began to express their views in the public domain information sharing. "Since the media" has become a new form of media engagement.Since the media through a variety of blog platforms, microblogging, micro-channel public number, and other video sites in the past few years, as the flow inlet to content creation, attracting a large number of fans and users, and gradually build from various types of media brands within a few years, the business value quickly jump up. Among them, "Luogic Show" as the representative of Internet knowledge-based talk show, due to the unique content of a cell cohesion and innovation, becoming a commercial phenomenon can not be ignored."Luogic Show" successful operation of 100,000 paying members, and over 600 million users community, has become an extension of his business model and core strength. This paper analyzes the "Luogic Show" as the representative from the professional media, how to use content to attract loyal users shape, form communities. And analyzes the "Luogic Show" characteristic of a community, for the community to optimize the role of program content. Key part by presenting "Luogic Show" community business operations, summarized the research on the basis of the user’s own community, from the media profitable several business models, as well as from the media community for investment and financing bargaining value. Approach to the study of literature analysis, combing through, summarized the relevant literature to prove beneficial to the community network from media business.Success "Luogic Show", proved that China’s media market since there is a huge commercial potential, and its success is the ability to break through the traditional business model, accurately grasp the needs of the market. Provide appropriate products and ideas based on user needs, not only good at producing high-quality content, but also the development of the value of community. This paper aims at presenting and analyzing Luogic Show as the core of the community to extend the commercial operation, summed up the value of the community from the media, self media people can learn ways to provide guidance and law.
Keywords/Search Tags:We Media, Luogic Show, Business model, Internet community, Commercial value
PDF Full Text Request
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