The Study Of The Change Of CCTV Spring Festival Gala Hosted Words Under The Auspices Of The Narrative Perspective

Spring Festival is a traditional festival of the Chinese which with continuation of the Millennium, it was given the important position which was on behalf of the Chinese spirit aggregate. Couplets, firecrackers, sweeping dust, wear new clothes and so on New Year’s folklore is a treasure of traditional Chinese culture. On 1983, CCTV Spring Festival Gala directed by CCTV director Huang Yihe broadcasted as scheduled in New Year’s Eve. Through 33 years, the Spring Festival Gala given the Chinese a new customs-watch the Spring Festival Gala.In this paper, writer take the CCTV Spring Festival Gala hosted words for the study, take plain text as a research basis points, take the hosted words of a total of 33 sessions of the CCTV Spring Festival Gala which from 1983 to 2015 as sample for the analysis and study a combination of qualitative and quantitative, combining social wound background and historical events, to look for the Combining site of the culture and the times. And at the same time provide same suggestions to lead the host word to become better. By studying we can obtain that though the CCTV Spring Festival Gala hosted words fluctuate with the social and cultural development occurs, they maintain a substantially fixed narrative rule. Hosted words chose more "us" to preside the narrative subject and role as the "non-host".At the same time bear the announcer functions, often described in the readme dialogue content to maintain equality between the audience. In addition, more use of the word preside omniscient perspective and the perspective of people known limits, and follow fixedly narrative structure, more use of real-time narrative rhythm, maintaining synchronization with the audience thinking. Deduced from the conclusions, in the future, the trends of the CCTV Spring Festival Gala hosted words will be constantly changing in equilibrium.At the theoretical level,to disseminate, narratology theory as the support and combined empirical results sublimation, this conclusion supplemented Narrative Studies to preside hosted words study vacancies,at the same time confirmed the essence of evolution theory of communication, to fill academic presided over the lack of hosted words related research and the the study of the system of the CCTV Spring Festival Gala. On a practical level, lessons learned, in the social context of transition countries, in television and other traditional media is losing its hegemony of the media environment, to provide a reference for the CCTV Spring Festival Gala and the other Gala’s conduct.