Research On WeChat Official Account Feature From The Perspective Of Narratology

Recently,due to the development of WeChat,more and more press production taken place in the WeChat public accounts since 2012.2003-2009 was the golden age in the history of feature's development in China.In China,feature creation came into lowlands gradually because of the brain drain and the appearance of News Website after 2009.But at present,feature writing was picked up again gradually because of WeChat's rising.Some features which were different from Chinese-style feature appeared in some WeChat public accounts such as ONE Lab,RenJian the livings of Netease News,GuYu Lab of Tecent News etc...On the basis of current research on relative narratological theories,a case-study and text-analysis was combined in this article for analyzing the recent current features which appeared in WeChat public accounts.The whole article was dived into four parts.At the first part,research background and significance were elaborated.And then this article gave the definition of core concepts those are related to the theme.The third part is the main body of whole research,it collected more than 40 features those have some influence in the press,and analyzed these features through analyzing narrators,views,time,structure,characters and environment respectively.And through analyzing these elements,this article drew some conclusion and skills that can direct the writing of features afterwards.At last,this article compared these features which were produced by WeChat public accounts team with traditional Chinese-stylish features,summed up the differences between them and new characters of feature writing.On the basis of summing which have been said above,feature writing's future in WeChat public accounts has been discussed in the end of article.A conclusion was drawn that although the writers had adjusted expression,structure and other details of features for adapting new communicate environment,a lots of obstacles still lie in front of feature writing's future such as elite discourse,long period of production,a vague business prospects.Journalism is one ofpracticable subjects.This paper analyzed the features which were produced in WeChat public accounts for the purpose that exploring the narrative rules of feature in the new media environment,providing the practical help for the next practice in feature writing,and providing reference and inspiration to the research paradigm for the future relative researches.