Research On The Balance Between Commercial And Public Interest In The Regulation Of The Broadcasting Industry In The United States

Broadcast and television industry management in the process of balancing the interests of all parties is a very important and complex problem. It not only needs to earn the maximum amount of money profits to the operator, but also take into account the media industry in the social public welfare. Laws of broadcasting media business activities into the regulation is the important place is, the media is a national media development of the "infrastructure" and relevant laws and regulations, including a set of media operation of macro control and specific guidance on the regulations, policy and industry guidance documents such as.<1934 in communications law> on American radio and television were more stringent regulation of structure and content re(?)ation, promote the universal service of radio and television, diversification and competition, maintenance information quality, thus effectively defended the public interest.<1996 Telecommunications Law> is in accordance with the idea of "free competition in the market", the commercial radio industry no longer strict management, the purpose is to through deregulation, promote the internal competition of the broadcasting industry, encouraged by the operators of the technology to win, to develop more and lower prices, the American Society for public to provide high quality programmes and services and also stimulates the relevant emerging communications technology development trend.The legitimacy of government regulation on radio and television media is the public interests, the regulation is to reconcile the contradictions in the industry and public interests. The concept of the public interest penetration in all regulations and policy specification and communication industries, and its range of relation(?)s involving the media, governr(?)ent, enterprise, society and the public, from the micro level of privacy protection, news infringement, to the macro level political, economic and cultural power structure and allocation, especially in the framework of the political and economic system, political interests and cultural interests expression opportunity fairness.But in the regulation of the practice, the concept of public interest has fuzzy and utilitarian, is often a variety of forces and to legitimize its o(?)n interests. This is mainly due to the double impact of market globalization and media commercialization, the public interest in different periods have different coverage. Americanimplementation measures is undoubtedly the development of China’s radio career and future blueprint provides reference and draw lessons from a meaning.