Discussion On The Digital Transformation Of "Popular Photography" Magazine

The Internet technology, the growing popularity of the computer technology and communication technology, prompted the popularization of digital technology. With the mature of the digital technology at home and abroad, electronic journals, website and other new content carrier is widely popular acclaim, many traditional paper-based journals are expected to through the digital transformation of the ways to regain the public’s attention, to adapt to the pace of the new era and the emerging consumption demand of consumers. Popular photography magazine have realized the importance and necessity of digital transformation, and in the top in the digital transformation of the same kind of magazine, but still some deficiencies in the process of digital transformation, these difficulties, this paper put forward the corresponding optimization planning, make the magazine on the development path of digital transformation of the development of the health quality.In this paper, the introduction part analyzes the present environment background and magazines for the practical and theoretical significance of digital transformation, by collating other scholar’s academic articles related to digital transformation, summarizes their theoretical perspectives and solutions. And introduced the main research method of this article.The first chapter mainly introduces the history of popular photography magazine and 58 years of development and the present situation.The second chapter detailed introduces the environment background now, from the change of The Times, the change of the way of reading, the change of the audience as well as the market changes these four aspects to illustrate the necessity of digital transformation of popular photography magazine.The third chapter for popular photography magazine in the digital transformation in detail by using the way of the transformation of the enumeration and analysis, clear the road to the digital transformation of magazine.The fourth chapter is mainly to popular photography magazine in the digital transition dilemma has carried on the objective and rational analysis, from the content of the transformation technology, magazines, promotion channels to the three aspects of the problems existing in the magazine transformation.Fifth chapter through the analysis of the predicament in the fourth chapter targeted lists the corresponding optimization measures, go the way of integration publishing, digital publishing and traditional publishing two ways of common development.Conclusion part summarizes the development of popular photography magazine demand and development prospects, after optimization strategy is proposed that in the digital transformation of popular photography magazine on the road to achieve better and faster development.