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Research On The Current Situation And Countermeasures Of Digital Development About Popular Culture Periodicals Under The Background Of Media Convergence

Posted on:2021-03-16Degree:MasterType:Thesis
Country:ChinaCandidate:X LiuFull Text:PDF
GTID:2428330611488138Subject:Publishing
Abstract/Summary:PDF Full Text Request
In the development of media convergence,the construction of the media era background,the development of the traditional mass culture journals after brilliant and rough,is now entering the critical period of digital transformation,clear mass culture advantages and difficulties faced by the development of such journals,combing mass culture journals development present situation,in the entire media campaign to media integration are put forward under the background of mass culture journals digitized development countermeasures.Based on the current situation of the development of mass culture journals digitized and the digital development countermeasures as the research subject,first of all,explains the research background and the selected topic significance,then the paper referred to in popular culture to define the concept of journals,analyzes its characteristics,development course from two aspects with the coming of the era of media convergence is discussed the era background of the development of mass culture journals,then,to 50 class journals digitized current situation of the development ofmass culture were investigated,for the survey,to explore the digital development of mass culture journals can be obtained by the three contradictions,sums up the developing predicament of its digital,in addition,Three advantages of digital development of popular culture periodicals are explored.Finally,it puts forward specific countermeasures with objectivity for the digital development of mass culture journals from two aspects,namely sticking to high-quality digital content production,changing content communication mode and perfecting new media communication channels,so as to provide new ideas for the digital development of mass culture journals under the background of media integration.Mass culture journals to help,always fun life ACTS as a reader of the way consultant,can troubleshoot for the reader,in today's new media industry,mass culture journals should be their own genes into the Internet,on the basis of content advantages,integration of media resources,under the background of the age of media convergence vigor and vitality.
Keywords/Search Tags:media convergence, popular culture journals, digital, the transformation of development
PDF Full Text Request
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