Personal Media Function In The Perspective Of Ideological And Political Education Innovation Research

Although the development of we media do not has a long history, it has been quickly known and used by the public since its appearance with its characteristics of personalized, humanized. At the same time, the government and various departments and the traditional media also actively make contact with we media, which put it into the peak of public opinion. This paper tries to break through the traditional communication perspective using the Ideological and political education as a new perspective to probe the social function and innovation of we media, aiming to dig out the deep meaning of we media’s social value.We media is a platform for the public to provide and share the news around them with the digital network technology, its functions includes media function and non-media function from the perspective of people, this paper will explore the internal relationship between the Ideological and political education and we media. By doing this, the author will sum up the reason of we media function innovation from the perspective of ideological and political education. that means the innovation of the we media function is the need of expanding we media function value, realizing the need of modernization of Ideological and political education, occupying new ideological position by advanced culture,strengthening personality education thought political education and gathering social consensus. At the same time, the use of interdisciplinary study, deep analysis of the media. At the same time with the method of interdisciplinary study, this paper deeply analyzes the chance that we media’s function’s superiority offers to ideological and political education. It also makes a deep analysis on the challenges that the We media will face from the perspective of ideological and political education. Then, this paper summarizes the restricting factors of we media’s function innovation, from the perspective of ideological and political education. Based on the challenges and constraints mentioned above, this paper put forward some countermeasures of we media function innovation with the combination of the ideological and political education theories. the countermeasures includes the basic principles of we media function innovation from the perspective of Ideological and political education, the teaching function of developing we media, the non-media function of developing we media, the individual function of we media and the interactive function of using official we media and traditional media. all the above measures will provide a theoretical foundation for the sustainable development of the ideological and political education and provide a feasible advices.