| Since the 21 st century,with the continuous development of science and technology,the new media represented by Internet and mobile phones has pushed human society into the information age.Information resource Network,wireless communication,mobile media,electronic publications and other digital media technology is a profound revolution in the history of human communication,has had a profound impact on all aspects of political,economic,cultural,military and social life,and greatly changed people's life style,work style and way of thinking,change and affects people's values.Therefore,in the era of new media development,China's ideological and political education communication is also facing a series of new situations and new problems,facing opportunities and challenges has become the most important wealth of information society.This article is based on the new media environment,the ideological and political education and communication,on the principle of the ideological and political education under the new media and new technologies of spread of in-depth research,innovation of ideological and political education and communication of each factor by parsing,to explore and reveal the intrinsic relationship between the elements,trying to find the new media era of ideological and political education dissemination rule.Combining communication with ideological and political education,the establishment of an ideological and political education communication is an urgent need for social development.At present,it is basically a blank,a weak link,a virgin land to be reclaimed.The communication industry is a reflection of material relations,at the same time,it is political and class.China's media has formed China characteristic mode of propagation in after the founding of the PRC,with the development and transformation of society,especially the deepening of reform and opening-up,explicit communication mode diversification,from a single to multiple,from closed to open,from the old to the new.Especially after China's accession to the WTO,the domestic media market has opened to the outside world and the international media has been pouring in.It has a huge impact on China's communication model,communication consciousness and media market.The diversification of communication and the complexity of information bring severe challenges to our ideological and political education.In this form,the content and dissemination of Ideological and political education have to be faced with innovation.Although some domestic experts and scholars have made fruitful achievements in Ideological and political education research,the rise and development of new media have brought new opportunities and challenges to the ideological and political education.Some of the workers of Ideological and political education is not fully adapt to the development of the new media environment,the research and practice of the integration of new media and the ideological and political education is still insufficient,the contradiction of political education and the thought of separation of the new technology.In recent years,the domestic academic circles have discovered these realistic problems,and also discussed the current situation of the new media and the ideological and political education.The new media era reflects the public participation of civilians,completely changed the traditional media "center" and "authority",on the social and personal value is more extensive and in-depth,influence on human information communication is huge.The new media era reflects the public participation of civilians,completely changed the traditional media "center" and "authority",on the social and personal value is more extensive and in-depth,influence on human information communication is huge.The new media play a special role in the guidance and supervision of public opinion,which has led to great changes in the pattern of public opinion guidance.The new media with its strong technical advantage of changing the direction of public opinion,has greatly enriched the public opinion communication channels,and to a certain extent,creating a specific atmosphere of public opinion,affect a certain group,a certain area or even wider public opinion environment.In the new media to the network and the mobile phone as the representative,the sender and the receiver can disseminate information and receive messages,so as to further stimulate the effect of public opinion,the public opinion situation has undergone significant changes.The openness and equality of the new media provide the public with a free,relaxed and convenient platform.Therefore,it is necessary to better guide the public to participate in the construction of socialist core values in the new media environment.The advantages of individuality,openness and virtuality of new media have increased people's knowledge and broaden their horizons.But to some extent,it weakens the social morality.In addition,the freedom,randomness and anonymity of the new media can easily lead to weak thinking users indulge their behavior,wanton dissemination of vulgar culture,the release of false news behavior.Nowadays,the rapid development of new media makes new media,such as Internet media,play an important role in changing the mode of thinking and behavior of human beings,which has positive and negative effects.Therefore,in the development and dissemination of new media,we should pay attention to guide the cultivation and propaganda of the socialist core values.In the new era,the rapid development of science and technology,but also to promote the rapid development of new media including the Internet and mobile phones.The new media has brought far-reaching influence on human communication,and it also has a comprehensive and profound impact on human social life.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.The development of new media has penetrated into all fields of politics,economy,culture,military and social life,affecting people's way of thinking,way of life and working style.The new media play a special role in the guidance and supervision of public opinion,which has led to great changes in the pattern of public opinion guidance.The new media with its strong technical advantage of changing the direction of public opinion,has greatly enriched the public opinion communication channels,and to a certain extent,creating a specific atmosphere of public opinion,affect a certain group,a certain area or even wider public opinion environment.In the new media to the network and the mobile phone as the representative,the sender and the receiver can disseminate information and receive messages,so as to further stimulate the effect of public opinion,the public opinion situation has undergone significant changes.The openness and equality of the new media provide the public with a free,relaxed and convenient platform.Therefore,it is necessary to better guide the public to participate in the construction of socialist core values in the new media environment.In the process of disseminating information,ideological and political education needs the cooperation of the media.At the same time,in the process of communication,only by grasping the characteristics of the media can we skillfully use the media to carry out ideological and political education.In the early stage of the development of new media,in the process of Ideological and political education communication in the absence of media use,resulting in the effect of Ideological and political education is not obvious,but also inhibited the new media promotion and application in the field of communication,the effect is affected by the.With the development of new media technology,the spread of Ideological and political education should be good at using the media,a good grasp of media and media organizations,follow the basic rules of the media,in order to better play the role of Ideological and political education,we must understand and familiar with the media.In this case,referring to the past by instilling and dogmatic education is difficult to achieve the communication of Ideological and political education in the new period,therefore,in the new period,to guide the direction of media publicity in various fields of social politics,economy and culture,through the new media media guide,grasp the characteristics of different kinds of the media,and according to different situations flexibly,education value orientation and the ideological and political education to people's life,learning and other aspects together,so that people get involved,and be able to participate into the ideological and political education.The advantages of individuality,openness and virtuality of new media have increased people's knowledge and broaden their horizons.But to some extent,it weakens the social morality.In addition,the freedom,randomness and anonymity of the new media can easily lead to weak thinking users indulge their behavior,wanton dissemination of vulgar culture,the release of false news behavior.Nowadays,the rapid development of new media makes new media,such as Internet media,play an important role in changing the mode of thinking and behavior of human beings,which has positive and negative effects.Therefore,in the development and dissemination of new media,we should pay attention to guide the cultivation and propaganda of the socialist core values.In the new era,the rapid development of science and technology,but also to promote the rapid development of new media including the Internet and mobile phones.The new media has brought far-reaching influence on human communication,and it also has a comprehensive and profound impact on human social life.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.The development of new media has penetrated into all fields of politics,economy,culture,military and social life,affecting people's way of thinking,way of life and working style.This paper first analyzes the present situation of the ideological and political education and the new media.The development of new media brings opportunities and challenges to the spread of ideological and political education.In the short span of a few years,new media have mushroomed,letting a hundred flowers blossom and a hundred schools of thought contend.Various forms of new media have emerged,and various media functions play a huge role in practice.The ideological and political education is essentially to people's political indoctrination,but the massive information transfer of new media has greatly influenced people's world outlook,values and outlook on life,greatly changing the audience's thinking and behavior,penetrate into the field of ideological and political education unconsciously.The new media as a carrier of positive energy for ideological and political education,is conducive to the realization of social values,but if the audience attracted from the complex and changeable state of mind,the difficulty is self-evident.The next,this paper analyzes the principles of ideological and political education and communication in the second chapters.The dissemination of ideological and political education is a specific form of communication,and it also conforms to the law of communication.The process of communication is basically identical,and the elements of the two correspond to each other.In reference to sociology,psychology,journalism,on the basis of informatics theory to interdisciplinary research of both,revealed the inner similarity and point of both.Communication relative to the ideological and political education is more mature,so majoring in ideological and political education,can have on communication principle and rule of reference and innovation.While analyzing the present situation of new media,this paper also reveals the problems existing in the dissemination of Ideological and political education in the new media age in the third chapters.Ideological and political education workers lack the enthusiasm to use new media,lack of initiative in new media and new media,weak awareness of new media,lack of understanding of Ideological and political education.Therefore,the ideological and political education in various types of new media carrier lack of attention,did not arouse the attention of the recipient,did not meet the spiritual needs of the recipient.Once more,this paper discusses the content and framework of Ideological and political education in the new media age.Proposed the ideological and political education dissemination content construction principle and the ideological and political education dissemination structure.The contents of the ideological and political education in the process of the construction,we must adhere to the scientific and class combination principle;we must adhere to the reality and the ideal of the principle of combining;must adhere to the integrity and hierarchy of the principle of combining.In the communication structure,the author analyzes several types of Ideological and political education,such as self communication,interpersonal communication,organizational communication and mass communication,and the similar dissemination behavior of this layer forms a communication system of Ideological and political education.Ideological and political education is faced with innovation,and its means of communication is also facing innovation.The development of new media provides convenience for ideological and political education,and is conducive to the enhancement of the level of Ideological and political education.On the other hand,the technical personnel of new media emerge in an endless stream,and the audience of the society also completely rely on the communication mode of new media,which provides a broad space for the development of Ideological and political education.China's major universities,students,media launched the establishment of the new media alliance of Chinese universities.By the end of December 2016,a total of nearly more than 100 local university campus media to apply to become the alliance member.Every year,the new campus media development forum has become an important platform for the new campus media and community resources sharing,interactive communication,enterprises and institutions seeking to promote the development of campus.This fact shows that the institutions of higher learning in China attach great importance to the construction and development of new media in the campus,and provide important opportunities for the ideological and political education in Colleges and universities.In the new media age,it is the understanding and application level of the new media to test the standard of Ideological and political education workers.If the content of the ideological and political education is not accepted by the audience,it will not achieve the purpose of Ideological and political education if the transmission speed lags behind other information.Therefore,the new media quality of Ideological and political education workers is of vital importance.Ideological and political education workers' personal qualities mainly include politics,ideology,culture and skills.The higher the personal quality of the ideological and political education workers,the more likely to attract the audience,the more easily accepted and convinced,and the overall quality determines the validity of Ideological and political work.In the new era,the rapid development of science and technology,but also to promote the rapid development of new media including the Internet and mobile phones.The new media has brought far-reaching influence on human communication,and it also has a comprehensive and profound impact on human social life.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.Ideological and political education is in the era of rapid development of new media.The dissemination of Ideological and political education should not only adapt to the development of new media,but also innovate constantly in development.Under the impetus of new technology,not only to develop themselves,but also to lead the times,fully reflect the ideological and political education of its own value.The development of new media has penetrated into all fields of politics,economy,culture,military and social life,affecting people's way of thinking,way of life and working style.Human communication behavior mainly includes personal self communication,interpersonal communication,organizational communication and mass communication.This kind of communication act as a systematic communication system.Similarly,the spread of the ideological and political education is followed by the way to the development of advanced low-level changes.Social development is a two wheel drive,an economic base,one is superstructure,and in the development of the economy,we can not relax the construction of spiritual civilization.In the new media era,the ideological and political education is more important than any time,this is to seize the public opinion front and fight for the right to speak of the times,it is related to our system and ideology,so the society needs the innovation of Ideological and political education and improve the audience,need more political education in the ideological and political communication benefit.This paper focuses on the analysis of a variety of Ideological and political education mode of communication.The traditional ideological and political education adopts the "one way indoctrination" model,which has obvious drawbacks in the actual development.In the development of modern ideological and political education communication,the two-way interactive mode of communication is adopted.The five main elements and the traditional ideological and political education is different,the modern ideological and political education mode contains eight elements of education,education,information,feedback,media,effects,and environmental noise.The communication model of Ideological and political education refers to the circulation and interaction of communication,process communication and system process communication.The two-way interaction between the educators and the educated is not only a simple communication between A and B,but includes vertical transmission and horizontal transmission,interactive mode of interactive communication and longitudinal horizontal transmission.In the end,This paper analyzes the necessity of ideological and political education communication innovation on several levels.Put forward the ideas and suggestions of ideological and political education communication innovation.The purpose of innovation is not slogan,innovation has theoretical basis,innovation is necessary and feasible.There is no vitality in the ideological and political education without innovation.It is the need of society,the needs of the times and the needs of the masses.Theory must be put into practice to accept the test of practice and to guide practice better.Typically,this paper not only demonstrates the new media on the innovation of Ideological and political education to play a role in promoting,and the author also actively use new media means to carry out the survey of” the integration of Ideological and political education and new media”,easily obtained by the social audience of the new media,timely find out the state of mind of the audience and on the ideological and political education cognition and acceptance.In this paper,also gives much young people touted new media works "Marx is 90",through the analysis of the works,further evidence of the role of new media on the ideological and political education,also proved that the innovation of the ideological and political education communication cannot do without the push of new media.Marx doctrine is not a new topic.How to make Marx's "live" in the new media environment,we must use the new media means to give ideological and political education new vitality.Only through content innovation,means innovation and institutional innovation can ideological and political education play a role in Ideological and political education so as to achieve the purpose of education.With the advent of the new media era,the Internet and communication tools have been greatly developed,which has greatly shortened the time and space for world communication.With the advantages of new media,the content of Ideological and political education is spread more quickly and extensively.Under the impetus of new media,the depth analysis of the space,mode and path of Ideological and political education communication innovation will be the focus of Ideological and political education communication and the direction of Ideological and political education work.Ideological and political education is the dissemination of the mainstream consciousness.It is not published and forwarded in disorder,but is different from the path of the dissemination of folk information.The contemporary ideological and political education is facing many new media channels,face numerous communication,first of all to develop communication scheme according to the contents of the ideological and political education needs and specific communication objects,the scientific selection of carrier,adopt effective means of communication,the formation of new media communication mode conforms to the social reality.In the new media environment,one of the focuses of ideological and political education is to study the spread innovation of ideological and political education.In the development process of ideological and political education,make full use of the advantages of new media,combining with the current situation of the ideological and political education work,in-depth study of the characteristics of the new media,media technology and the law of development,to achieve a breakthrough in the ideological and political education communication means,innovate in system and management system,at the same time,to train a team that understands both the theory of Ideological and political education and the ability to apply new media,so as to effectively promote the ideological and political the media education in the new era of all-round development. |
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