Study On The Ideological And Political Education Functions Of Mass Media

The ideology of the Ruling class is always the ruling ideas in every epoch ,which implies that, members of the society is to be forced by the ruling class to learn on the ideological and political education. Because when a class in the community occupies a dominant position, it is natural that its thought becomes the common identity of all members of the society. Therefore, the ruling class makes use of national resources and ruling means to push the ideological and political education. In essence, ideological and political education are for the ruling class, the spread of the ideology of the ruling class is the bounden duty of the ideological and political education. Class nature and ideological nature are the essential nature of ideological and political education. From the diachronic evolution of the ideological and political education media, human society has undergone oral media, print media, print media and electronic media. Each stage of the media takes the responsibility of construction and deconstructionism functions.Since the 20th century, mass media accounts for inherent advantages with its vast information network and the cultural capital, structuring the special relationship with the audience. Showing a dominant and non-alternative power. In China, the mass media already infiltrated into every corner of society. Living in the media environment, keeping with the mass media have become accustomed to the modern way of life. Compared to the traditional information dissemination, the mass media has a more diverse expression system of symbols, these symbols system not only greatly changed people's perception of the way of the world, but also greatly enriched and deepened the way that people to express themselves. The expression of these new symbols resort to human senses, also greatly strengthen the people's dependence on the media. With the development of society, the media is changing its identity at the same time. The change of the identity is largely described in the term of the organization as an intermediary agency from the symbol. This identity is the result of the conflict besides the social systems and becomes the basis of the media actions which people look forward to. For the new times, the media identity is mainly described as an intermediary which links the society and the individuals. This function provides the possibility and reality for the political education from a cognitive perspective.Due to the nature of socialist society, the class nature of our mass media is as a high degree of the Chinese Communist Party and the people'will, which means that the mass media is the mouthpiece of the party and the people. It is a bridge between the government and the public, which plays double roles of subject and carrier for the ideological and political education. The mass media agenda setting can be used, theoretical indoctrination, the typical model, emotional incentive, encouraging two-way interaction, and other methods also can to be utilized to guide public opinions, ideological and political education of the audience. However, the mass media itself can be both a good tool and a tool for evil. This presents a problem for us, that in the society of media, how to profit and avoid loss, so that mass media can be fully used of the positive features for the ideological and political education. The solution are that the analyses for the reasons of negative digestion produced by the mass media, and the understanding of the challenges facing by the ideological and political education.The process of the ideological and political education is also a process of the mass communication of information. To enhance the function of ideological and political education of the mass media, need the effects together between subject of education, educational objects, educational content, educational and environmental factors.. Establish the harmony and unity of the media and the media's role as identity, mass media, moral self-discipline, rational distribution of the mass media of the territory of the Optimization of the media can make the media a clear identity of the main ideological and political education, health development, which is thought to be the key point to enhance the premise of the political education function of the mass media. Media's legal norms, media management level ,media Supervision System, proper guidance of the social thought can improve the environment of the ideological and political education function ,which is external protection to enhance ideological and political education function of mass media.