| The thesis tries to use the theories of sociology and transmission science to select reversal news events in competition between 2013 and March of 2016 as research texts, based on the logic lines of definition, content reflection, generative mode and cause, qualitative analysis and optimized avoidance. Then randomly select two sensational and durable reversal news reports within the time cut down as research case study to research the reversal news phenomenon in the current context of network transmission, aiming to point out the hidden problems while affirming the constructive role of the reversal news phenomenon. Next, it sets out to explore the feasible optimization and avoidance strategies from the aspects of government, media and the public. The research result shows that reversal news phenomenon is a common new phenomenon in the current context of network transmission; it is closely linked to social hot events and involves the fields of social morality and doctor-patient relation. The generative mode of reversal news basically meets the conventional mode of social reports. But the reasons for the "reversal"are quite different, greatly related to the public, government, media and the whole social environment. There are both advantages and disadvantages for reversal news phenomenon which need us to see in dialectical manner and seek specific strategies.Looking back on all the researches on reversal news phenomenon, we can find that most of them are singly limited to its characteristics, reasons and risks. However, the thesis for the first time uses mental analysis method to thoroughly survey the phenomenon. That undoubtedly has some significance for anticipatory exploration. In addition, placing the phenomenon in the social context also has practical guidance significance for solving then social problems behind. |
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