Research On The Development Of New Network Audio Visual Media IPTV

With the development of " Tri-networks integration ", the traditional TV industry is experiencing the impact of the Internet, the audience rating and market share is constantly eroded. IPTV(Protocol Television Internet) came into being in the "Tri-networks integration" trend. IPTV has a business model which is more diversified compared to traditional TV. It can provide video on demand, social interaction and other new media services, the industry has been hailed as the new trend of the development of the television industry. At the same time, IPTV can also be further explored in the profit model, such as advertising revenue and ratings and so on.At present, the state for the IPTV to take a license issued by the Department of radio and television to impose a regulatory approach. However, telecommunications and radio and television in the IPTV dominance has been a dispute. At the same time, IPTV also has a lack of content market resources, regulatory barriers and other issues. In the face of this series of problems, the author puts forward the solution of his own ideas in the article, and the current IPTV development status, the future development trend of the forecast analysis.The first chapter of this paper introduces the background and significance of IPTV research, the research status at home and abroad, the main content and innovation of this paper. In the second chapter, taking Zhejiang Province as a case, the influence of IPTV on TV communication form and media ecosystem is studied. The third chapter focuses on the status and problems of the development of IPTV in Zhejiang province. Finally,the fourth chapter puts forward the solution to the existing problems of IPTV, and forecasts the future development trend of IPTV.