Research On The Development Of China IPTV Industry From Game Theory View

The strategy of digitalization of TV and radio draws the attention to the DTV and its implement. Besides the cable DTV, the satellite DTV and the wireless DTV, IPTV is also a potential solution of DTV. IPTV, combining the advantages of both TV and Internet, will probably develop a new market. However, such a mature technology promote slower than it should be in China. The reason lies in the situation of interdependence of TV industry and telecommunication industry of China, which brings IPTV on the horns of dilemma.The dissertation starts with the concept of IPTV. It analyzes the industrial value chain of IPTV and abstracts the core point. Game theory is employed to research the relationship of the parties, which are TV department and...