Researching Journalistic Professionalism Practice Of “The Beijing News”

“The Beijing News” is China’s first cross-regional cross-media large urban political media, combined with the unique geographic attribute was born in Beijing, the perfect age "was born" reputation. Founded in the early, in the face of”the Beijing Youth Daily,” the Beijing Evening News”, “National capital Times” such as competitive metropolitan newspapers, with professional media people, “The Beijing News “committed to "do the best news" to promote social progress, had launched a series of significant influence the depth of the reports, became known in the press. the newspaper the concept of "quality comes from responsibility", "influence marketing" business strategy, and advocates constructive Suggestions comments section is the best interpretation of journalistic professionalism. Based on the three Special columns of “The Beijing News”-- depth reports, “The dead” and editorial as the research object, from topic selection of the depth reports, operation technology and the supervision of public opinion way three aspects to explore depth report to adhere to social responsibility, from the opening concept of the column "the dead" and principle analysis of the attention to humanities concern, from the real, objective and independent position and producing mechanism and so on comments of journalistic professionalism practice are discussed.Based on journalistic professionalism as the breakthrough point, this paper introduces the background of the birth of western news professionalism and the theory connotation as well as the interpretation and development of localization in China. Journalistic professionalism was born in the United States after the collapse of the party newspaper is the product of the era of free competition of capitalism economy, as journalists to follow professional idea, its core connotation including real, objective and independent principle, bear the social responsibility and service consciousness of the public. The beginning of the 20 th century in our country began to sprout, Journalism of our country gradually as the coverage of the professional standards and norms, inherit and enrich the journalistic professionalism in practice at the core of the connotation.Through the study of journalistic professionalism, “The Beijing News” practice, summarizing the success of the Beijing news and progress, but also finding that to achieve complete fit with the concept of journalistic professionalism, there are still many problems to be solved, Such as the lack of professionalism, under the market economy system of its own contradictions, press the objectivity of journalists such as controversial, especially under the impact of new media, traditional way of news spread by news consumption of fast food type challenge, traditional media in citizen journalism, journalistic professionalism is faced with new interpretation and perfect. This paper argues that to realize the improvement of the journalistic professionalism under the new environment, one of the most important three aspects is a reporter for the implementation of the service concept, and the strengthening of the professional spirit, realize the new media and traditional media forms of complementary advantages. Through the practice of journalistic professionalism, “The Beijing News” practice microstructure investigation, on the one hand, hope for the future development of “The Beijing News”contribution helped, on the other hand hope from the macroscopic Angle to provide constructive Suggestions for development of our country journalistic professionalism.