The Objectivity Principle On Level Of The News Criterion

Journalistic objectivity is important content of journalistic morality. Thinking about journalistic objectivity from the view of journalistic morality can promote the journalists" profession consciousness. Journalistic objectivity, which from conflict theory is the only choice under many forces and from functionalism is the core of professionalism, is significant to journalistic morality. At the same time, journalistic objectivity has the negative side to journalistic morality, which is reflected the unavoidable moral conflicts caused by journalistic objectivity. Some of these moral conflicts are because of the tangling of the kind and evil, and some the pure utilizing of media. Journalistic objectivity will renew and adjust along with the change and development of politics, economy, culture and propagation. It unifies itself and journalists' view in multi-interests time. That is well expressed in chasing more reasonable objectivity in conviction and unifying subject and object abstinently in form. For long period of time, journalistic objectivity is misunderstood in our academic circles and professional work, even in related political version. From propagating environment, the misunderstanding roots in the effect of media environment in all-politics time. From propagating subject, nowadays, journalistic objectivity hasn't been journalists' universal profession morality yet. Since, much anti-morality exist in journalistic practice, reexamining journalistic objectivity has great practical significance to our media. The reason is that the most important thing is to help journalists establish basic respect to facts and grasp basic methods to be faithful to facts.