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The Decontract And Implementation Of CRM Sales Management System For Pharmaceutical Enterprises

Posted on:2017-05-06Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhuFull Text:PDF
GTID:2308330485981084Subject:Software engineering
Abstract/Summary:PDF Full Text Request
Sales work is the priority among priorities of all enterprises, and sales work, Consumer relationship management (CRM) is an essential link, with the development of China’s economy in recent years, the national strength has been out of the country, more and more enterprises, the competition with foreign enterprises, enterprises in all walks of life have to participate, so the pharmaceutical companies, in order to better for the medical enterprise sales management, also can better manage the Consumer relationship, pharmaceutical enterprises to fully learn the advanced experience of foreign enterprise, analysis of sales from the Consumer relationship, service and other aspects of the construction contract, pharmaceutical enterprises CRM sales management system.The construction of pharmaceutical enterprises CRM sales management system adopts the most popular B/S structure, system deployment and enterprise internal LAN, Internet users if you need access to the system, you need to use a VPN dial-up way, in this way to ensure the safety of the system, the system in the building, the on the basis of free and open source middleware, to ensure the construction of high availability system, extensive use of open source software, database selection in the process of the system, fully tested, finally choose the free open source MySql database, application server choice, choose to use free of charge, but the charge for the JBoss application server service support, through the in this way, the construction of pharmaceutical enterprises CRM sales management.Pharmaceutical enterprises CRM sales management system is mainly composed of four modules:Consumer relationship management, sales analysis and management, contract service management, work management, the implementation of Consumer relationship management for enterprise management of Consumer information, and the record of Consumer service; management realizes the maintenance and confirmation of the transaction data analysis and sales. The transaction data were analyzed to get the enterprise sales information analysis; service contract management is the Contract of the Consumer information management and analysis; workflow management of the whole system, each business personnel’s workload, and traffic information management and statistical analysis, the four modules cooperate with each other, can realize the core functions of pharmaceutical enterprises CRM sales management system.Pharmaceutical enterprise CRM sales management system has now been successfully launched, has been recognized by the relevant personnel of enterprises, but the system has some disadvantages, especially the expansion step system construction, whether business expansion, or performance scalability, need to be deep into the deContract.
Keywords/Search Tags:CRM, Consumer relationship management, sales analysis, contract management
PDF Full Text Request
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