A Study On Print Media’s First Attempt To The E-commerceunder The Background Of "Nternet Plus"

Under the impact of the new media, the traditional print media are faced with declining circulation and advertising is increasingly falling dilemma, traditional print the existing space was increasingly extruding and erosion, if do not comply, borrows the transition, the road will be more walk more difficult. The advent of the era of "Internet +", cross-border business into the electricity industry become the traditional print media can think one of the direction of self-help and development. Years of accumulation of credibility and influence, relatively stable audience and regional characteristics, and many other advantages, to print well connected to the electricity business provides a good foundation. But like any marriage, the combination of media and electricity, are not all plain sailing. Due to the lack of experience, of print for the products sales of electric business platform operation also lack enough understanding, plus there is no mature operations team, although theoretically print has into electricity of the many advantages, but the practice is not much of the success stories, there is no mature model can draw lessons from, try to print this hydropower brings certain difficulty. Comprehensive, although print electrical business is inherent to the traditional print media resources and brand advantage the best way to play and liquidation to the greatest extent, but the electronic commerce is only as a means of print business innovation, cannot therefore ignore the media properties. This article attempts through to the print definition of electricity, the analysis of the current print into electricity, as well as the advantages of short board, to help the traditional print media in the electricity business clear own orientation, not blindly follow suit, and then out of a suitable for their own, have their own way to media electric business.