Study On The Current Situation Of Print Plastic Surgery Advertisement For Buses In Dalian

Urban bus advertisement is a window and tool to publicize the image of a city.It has thecharacteristics of strong mobility,wide coverage area and large audience groups.It reflects the humanistic state,consumption concept and lifestyle of a city.Therefore,the bus plastic surgery advertising is not only the reality of the plastic surgery industry,but also the public plastic surgery attitude,behavior and value identity,there is a certain degree of influence.In this context,the main research objects and objectives of this paper are whether the cosmetic advertisements presented by Dalian bus with public attributes are standardized,whether they indirectly stimulate the cosmetic consumer market,and whether they will subtly influence the mainstream aesthetic values of the audience.This paper first elaborated the concept of plastic surgery advertisement in public transport media,combined with views on plastic surgery and plastic surgery advertisement in the public domain,analyzed the contradiction of plastic surgery advertisement,and sorted out the advantages and disadvantages of plastic surgery advertisement in public transport media.Secondly,through the field investigation method,content analysis method preliminary analysis of Dalian city public transport media plane cosmetic advertising status and problems;Then through in-depth interviews to understand the potential consumers of plastic surgery advertising cognition and attitude;Finally,based on the above research contents,this paper summarizes the deficiencies of plastic surgery advertisements in public transport media in terms of creativity,content and image infringement and other problems.In order to give full play to the public responsibility attributes of public transport media,this paper puts forward some Suggestions and countermeasures,so as to promote the more standardized development of Dalian public transport media cosmetic advertising.In terms of laws,supervision and law enforcement should be strengthened to prohibit the promotion of plastic surgery to minors.;to increase the story and emotional advertising,plastic surgery risk effective tips..