Television Moved Cheese Of Internet

Since 1990's, internet has made dramatic development with high speed far beyond people's anticipation. The great revolution of the history of civilization ushers us into a digital age and enormously impacted on Television, the existing dominant media. Once it was born, Television advanced in full swing accompanying with modern broadcasting techniques and methods which are progressing by leaps and bounds. Therefore when television media encountered internet media, many television organizations who foresaw the prevalence of internet established websites for their TV station on Internet to make up the insufficiency and the limitation of TV's broadcasting means.The broadcasting means of internet provide internet viewers the fundamental opportunities to gain and exchange information actively and communicatively, because it overcomes the limits of time and space, it is not necessary to receive the program passively according to the linear broadcasting order set up by editors. Furthermore people could search and chose the programs only depending on their interests in a wide space full of infinite information of programs. The broadcasting functions of internet include the literal, audio and video dissemination and the exchange. As long as equipped with a simple microphone and the internet camera, the net people can receive program, communicate with directors and editor of the program and other viewers online simultaneously.Facing with the rapidly developing internet, Television station websites made a new way to publicize and disseminate information for television in our times, and provide new opportunities for television media to development. Through the websites, the television stations may reinforce the foreign propaganda, rapidly expands the well-knownness. People could learn much information about program production from the websites. It also injected vigor to television media; At the same time, the website provided the massive materials for the television program production, enriched the content, deepened the intension.In order to understand television station websites more profoundly, in this thesis I carried on analysis on current situation of television station websites from three ways, then found out their limitation and located the direction to development: Firstly, throughanalyzes the influence that internet impacted on television while they met each other, the characters how internet broadcast information, and the situation about television stations websites' spring up to understand the cause; Secondly, compare the television station websites with those of other medias and conclude unique advantages of the television station websites. At the same time, conclude the functions of these websites according to their market orientation, program schemes and mutual communicative performance; Then, summarizes the development strategy by analysing the problems in the development of Television stations websites.