Popular And Serious Tendencies

Audiences' cognitive psychology study is an important part of psychology study on news communication. Internet and traditional media news communication play the role in audiences' cognitive psychology .So that the audiences have different cognitive psychological tendencies. These different tendencies will impact their respective news propaganda correspondingly. Therefore this paper is based on the study and comparison of the differences of audiences' cognitive psychology between Internet and traditional media news and potential impact in news propaganda. It will provide guiding for Internet and traditional media news propaganda.In the audiences' cognitive impression, Internet news has popular tendency and the traditional media represented by the mainstream media is relatively serious trend. According to this cognitive impression, Internet audiences' psychology shows popular inclinations in their cognitive process such as news attention understanding and memory. But traditional media audiences' psychology shows relative serious inclinations.Psychology is an objective reflection. Different cognitive psychological tendency of the audiences come from Internet and the traditional media's own version of the news features, communicative characteristics, mass media concepts. After audiences' cognitive psychological inclinations formed, it will be counterproductive in the media news communication, so that the effect of news communication has difference. Therefore in different cognitive psychological impact corresponding countermeasures must be taken in these two types of news media propaganda to enhance the cognitive psychology which will be good for the effect of media propaganda and weaken negative cognitive psychology and improve their news propaganda effect finally.