Economic Analysis On The Spring Festival Gala

Under the background of reform and opening-up, CCTV made a new festivalevening program in history of national significance, which is the Spring Festival Gala.As the major product of the reform and opening-up, so far, the Spring Festival Gala hasgone through33years. It not only witnesses every important moment in modern China,but also carries patriotism of each Chinese people. The traditional Spring Festival Galais a custom, a kind of inheritance of culture, also a spiritual bond for the state andnational public to echo mentally.Yet such a special cultural product with commercial functions and social functionsis now facing the dilemma of unprecedented development. The Spring Festival Galawith same style and arrangement has let the audience aesthetically fatigue. The show inthe penetration of strong political and economic colors has disgusted many viewers. Atpresent, the demand-supply mismatch problem with the audience and the show has beena serious impediment to the development of the Spring Festival Gala. Therefore, theSpring Festival Gala urgently needs to reform the existing system in order to adapt tothe development of contemporary society.Under this background, with self-learned knowledge, the author is trying to makeeconomic interpretation on the Spring Festival Gala in use of the research methods ofeconomics. Through analysis of the costs and benefits of the Spring Festival Gala andanalysis of the mechanism design theory, this thesis put forwards several methods forthe sustainable development of the Spring Festival Gala in the future.Faced with the current grim development of the Spring Festival Gala, the authorattempts to conduct a cost and benefit analysis of the Spring Festival Gala and usesmechanism design theory to interpret the sustainable development problems of theSpring Festival Gala. Through designing effective economic mechanisms to properlymatch the preferences of different audiences, to benefit the supply and demand sides ofthe Spring Festival Gala, so as to integrate effective resources and achieve theoptimization matching of the Spring Festival Gala.