Research On TV Media Data Journalism

Huge amount of data has been produced in the era of information explosion. Big data has macro-energy. Nowadays, the impact of big data on various fields are gradually highlighted. In journalism, data journalism has become more and more media people’s new favorite. Data journalism is a new subversion of traditional journalism. It is based on the data acquisition, analysis and mining, and presented to the audience in a visual way eventually. In the TV media of China, CCTV is the leader in the field of data journalism practice.Given that" data journalism" is a new way of news reporting under the background of big data, the first chapter of this paper makes a systematic review of the relevant knowledge of "data journalism" to pave the way for the later study of "TV media data journalism". The second chapter mainly takes CCTV data journalism reports as an example to summarize the content characteristics of CCTV data journalism reports, the visual presentation features of CCTV data journalism reports,as well as the host characteristics of CCTV data journalism reports. The third chapter points out the shortcomings of the CCTV in the practice of data journalism at present. First, the data source is single and ambiguous. Second, the content is too simple,and homogenization phenomenon is serious. Third, it lacks of interaction with the audience. In view of these problems, the fourth chapter gives the development path of the TV media data journalism practice. First and foremost, TV media should establish their own data base. Besides, TV media ought to set up pre-sentence data journalism program. Last but not least, TV media should create interaction based on the Internet platform.